If you're struggling to reach your audience organically, it's worth experimenting with social ads. The platform on which you choose to place ads will depend on where your audience is located. Most coworking spaces will be successful with Facebook, Instagram and TikTok ads. Ask to announce that your coworking spaces are in local meeting places.
Stand at farmers' markets or at local events. Offer to host local events in your building. Participate in Twitter chats related to coworking (real estate, startups, entrepreneurship, etc.). Your participation will help you become an authority in the world of coworking and will connect you with a wealth of resources that can help you keep up to date and give to your members what they want.
Get involved with nonprofit organizations to help boost memberships and events. Often times nonprofit organizations simply need labor, so bringing members together on a Saturday can bring people together and, at the same time, help the nonprofit organization achieve its goals. Another essential technique for marketing coworking spaces is to organize open days. You'll want to hold open houses several times a year to welcome potential members.
Let your potential customers tour your offices and see how easy it is to access your coworking space. Include snacks and folders with information for your potential members. First, the best way to promote a coworking space is to organize events that all members of the office can enjoy. A lot of people would like to attend events organized in a typical coworking space because it's an interesting place with lots of new people.
If there is sufficient demand for these types of events, they will occur naturally.
